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Knowledge base / For brands

How to launch a campaign

1. Top up the balance in your dashboard. The payment goes through a payment provider and the funds are credited automatically. 2. Create a campaign: name, platform, budget, payment model. 3. Write the brief. This is the important part: the more specific your talking points and requirements, the fewer rejections at review. State required mentions, banned words, format preferences and the usage rights you need. 4. Set the rate and the limits: how much you pay per thousand views, the minimum view threshold and the cap per single video. 5. Publish — the task appears in the creators' feed. On publication the campaign budget is reserved. Creators can see this, and it means the payout money is guaranteed to exist. Whatever is left unspent returns to your balance when the campaign closes. About the rate: too low and no creators will take the task; too high with a generous per-video cap and one creator will burn the budget. The per-video cap is your main tool for spreading a budget across several creators.

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