Short video checklist

Check your TikTok, Reels or Shorts video before publishing — 14 points.

0 of 14 done

Opening

The main idea or intrigue lands in the first 2 seconds, no long greetingsThe first frame makes sense without sound: motion or large text on screen

Format

Vertical 9:16, 1080×1920, no black barsLength fits the goal: 15–40 seconds for reach, up to 60 to explainNothing important hides under the platform buttons and caption (bottom and right edge)

Sound and text

The voice is clean and music does not drown the speechSubtitles throughout — many people watch without soundText is large and stays on screen long enough to read

Content

One idea per video — do not try to say everythingThe product or result is shown on screen, not just namedThe ending makes the next step clear: visit, save, message

Publishing

The thumbnail is readable at a small sizeA caption with keywords and 3–5 relevant hashtagsIf it is an ad — an «Ad» label and link, as the brief requires

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